Led the end-to-end production of an AV marketing asset for the Goodwood Festival of Speed.
For this one-of-a-kind project, I coordinated across the Logistics, Corporate Communications, and Motorcycles divisions at Honda Motor Europe, and worked in close communication with our external transcreation agency to shape the creative direction of the final asset, crafting a 70/30 split between motorcycles and automotives, respectively.
In doing so, the asset was reviewed and refined weekly before granting final approval, resulting in an impactful and optimised broadcast to an estimated 200,000+ visitors across the four event days.