After a placement year as a European Communications Executive at Honda Motor Europe, leading pan-European campaigns across 17 markets, I returned to my final year at Loughborough University knowing exactly what kind of marketer I want to be: one who doesn't just fill space, but earns it with fresh, bold, ambitious ideas. I'm drawn to the intersection of data and creativity and harnessing both in an increasingly competitive landscape.
Having worked alongside talented creative professionals, from Flame Artists and copywriters to producers and directors during campaign shoots, I've been inspired by the limitless reach of creativity across the industry. The best campaigns I have seen don't always start simply with a big idea; instead, they're shaped by small conversations, spontaneous thinking, and knowing when to trust your instincts.
Beyond the marketing world, I paint, write, travel, and run. The marathons and half marathons I've completed for charity since 2024 keep me grounded — there's no shortcut to the finish line, and the hard miles are usually where the best thinking happens. It's a discipline that translates; great campaigns, like marathons, are won through persistence, not shortcuts. I bring that same quiet determination to every campaign I work on, and I'm driven to keep pushing into the next creatively striking project.