After a placement year as a European Communications Executive at Honda Motor Europe, leading pan-European campaigns across 17 markets, I returned to my final year at Loughborough University knowing exactly what kind of marketer I want to be; one that doesn't just fill space, but earns it. I'm drawn to the intersection of data and creativity, and how to harness both in an increasingly competitive landscape. The brief is the map, but the idea is what gets you somewhere worth going.
Having worked alongside talented creative professionals, from Flame Artists to producers on set during campaign shoots, I've been inspired by the limitless reach of creativity within the industry. I observed over time that the best campaigns are built in the small conversations, the iterations, and the moments where instinct meets insight.
Outside of marketing, I paint, write, and run. The marathons and half marathons I've run for charity since 2024 keep me humble - there's no shortcut to the finish line, and the hard miles are usually where the best thinking happens. I bring that same quiet determination to every campaign I work on, and I'm driven to keep pushing into the next creatively striking brief.