As my first two independent projects at Honda, I sought ways to challenge myself before embarking on larger-scale projects. I considerably enjoyed storytelling throughout the copy across the eCRM and Direct Mail assets produced in advance of the new minor model change for the Honda Civic.
This new level of responsibility for me allowed me to modify copywriting alongside our production agency, ensuring product information was highlighted, enhanced, and was as advanced as possible to educate and enlighten our future customers.
Once I granted my first final asset approvals across the eCRM and DM assets, 2 months later, they went into transcreation and production across the 17 European branches as part of Honda Motor Europe.