My first two independent projects at Honda set the tone for everything that followed. Before stepping into larger-scale productions, I wanted to challenge myself by leading in the eCRM and Direct Mail asset production for the Honda Civic minor model change (MMC).
What drew me to such a project was the opportunity to storytell. Working closely with our eCRM/DM production agencies, I refined copy to ensure product information wasn't just accurate, but compelling, written to both educate and excite the customers who would eventually receive it.
Granting final approval on both assets was a milestone in my early marketing career. Two months later, they went into transcreation and live production across 17 European markets.
